The New York City Department of Transportation is hoping that a new campaign will decrease pedestrian accidents by increasing pedestrian alertness. The efforts are an alternative to implementing a new vehicle traffic law, and the hope is that a culture change among both pedestrians and drivers is all that is needed to improve safety.
Distractions abound in today's mobile society. Consequently, pedestrians face a heightened risk of being involved in an accident due to their inattentive behavior. Whether it's talking or texting on a smart phone, listening to music or becoming otherwise distracted, too many pedestrians are stepping off of curbs into busy traffic without first looking both ways.
Now, officials are hopeful that a simple awareness campaign strategy will produce the desired results. The central feature of the campaign is a logo entitled "LOOK," which will be emblazoned onto the crosswalk corners of the city's 110 most dangerous intersections for pedestrians.
Other LOOK signage will be posted on bus shelters, subway entrances and other locations near these hazardous intersections. While the campaign is primarily targeting pedestrians, some signage posted on the back of buses will also seek to raise awareness among drivers.
U.S. Transportation Secretary Ray LaHood expressed his support for the campaign and is hopeful that it will trigger similar campaigns across the country.
Last year alone, distracted driving was blamed for 3,092 deaths and roughly 416,000 injuries nationally. Approximately, 41 of these fatalities and 9,200 of these injuries occurred right here in New York.
The crosswalk "LOOK" stamps cost roughly $60,000 dollars to create and install, with the majority of that funding coming from the Federal Highway Administration.
Stay tuned for more from our New York traffic law blog ...
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Instead, consider contacting an attorney who understands New York's confusing legal system, and who can help you evaluate your options and make the right decisions.
This post was provided for informational purposes only and is not to be construed as legal advice.
The New York Observer, "Look out! DOT creates crosswalk decals, ad campaign to prevent pedestrian accidents," Matt Chaban, Sept. 19, 2012