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No bones about it: NYC campaign to crack down on speeding

Over the course of the summer, motorists navigating the busy streets of New York City will receive a rather vivid message reminding them of the dangers posed by speeding.

In an effort to reduce speeding on city streets, officials with the Department of Transportation (DOT) will be placing so-called speed boards at specific locations throughout the city where the posted speed limit is 30 miles per hour.

These speed boards - able to measure the speed of oncoming cars thanks to Doppler radar - will project the 30 mph limit and the well-known walking stick figure used to denote a crosswalk on its digital display.

However, if a car exceeds the 30 mph limit, the stick figure will morph into a pixilated skeleton and the words "slow down" will flash on the display.

The new electronic speed boards are part of the DOT's "That's Why It's 30" campaign launched in April.

"Safety is one of those things that's hard to define, yet it's something that's impossible to live without," said DOT Commissioner Janette Sadik-Khan. "And there is no clearer example of a threat to our safety than speeding, which is why we are focusing on many fronts to reduce its dangers."

While the measure may seem dramatic, consider recently released statistics by the DOT, which indicate that pedestrians struck by a car traveling at 40 mph have a 70 percent chance of being killed while pedestrians struck by a car traveling at 30 mph have only a 20 percent chance of being killed.

It is worth noting that the DOT is also planning to implement "slow speed zones" (i.e., 20 mph zones) in heavily residential areas around the city. Officials are planning to run a test of the new initiative in the Claremont section of the Bronx over the summer.

Stay tuned for further updates from our New York traffic law blog ...

A speeding ticket can result in serious consequences, including fines, points against your license, increased insurance rates, license suspension/revocation or even jail time. Accordingly, if you or a loved one has received a speeding ticket, don't just dismiss it.

Instead, consider contacting an attorney who understands New York's confusing legal system, and who can help you evaluate your options and make the right decisions.

This post was provided for informational purposes only and is not to be construed as legal advice.

Related Resources:

NYC unveiling 'bare bones' approach to crosswalk safety (CNN)

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